ABOUT Maverick Beverage Company

Maverick Beverage Company represents a new era in beverage distribution in the United States. We are the result of a shared vision of like-minded, independent fine wine and craft spirits distributors from across the country. Starting with Maverick Wine Company Illinois in 2002 and then joining forces with a Colorado distributor, we have grown and forged new partnerships now spanning six states, coming together with Victory Wine Group Texas, Quench Fine Wines Arizona, Progress Wine Group Florida, and Maverick Wine Minnesota (all distributors that were aligned under Palomar Beverage Company).

Starting in 2023 we are united under one brand, Maverick Beverage Company. Together we have the resources and reach to remain relevant and compete in markets increasingly dominated by a handful of large wholesalers while operating independently to better serve each market and deliver for our customers and suppliers. There is no other distributor of our size focusing specifically on fine wine and craft spirits. ​

Suppliers represented in multiple markets

​Formerly known as Quench Fine Wines, we were established in 2003 to be an innovative distribution solution for wineries in Arizona.  Now as Maverick Beverage Company of Arizona, we have evolved to operate as an importer and distributor of fine wines, craft spirits, ciders and sakés. Our dedicated team of professionals strives to be the industry leaders in customer service, education, and partnership. We endeavor to inspire our peers by curating a portfolio comprised of both iconic and cutting-edge producers from around the world, while providing our customers education and options, challenging Arizona to drink better. We have integrity, we have passion, and we have fun. Always Trust Your Palate.
Maverick Beverage Company of Colorado has operated as a family-owned distributor for decades. We service the entire state, have dedicated on-premise and mountain sales reps, operate our own climate-controlled warehouse and fleet, and were one of the first mid-sized fine wine and craft spirits distributors in the nation to offer customers an ecommerce portal customized for our local market. Our Vice President of Sales manages the emerging chain channel in CO ensuring our brands are all represented appropriately and distribution maximized across the state.
Once known as Progress Wine Group, we are now Maverick Beverage Company of Florida. Built on principles of trust, integrity, and purpose, we are committed to thoughtfully servicing our customers, while curating a selection of inspired producers of fine wines, craft spirits, and sake. Our dedicated team of professionals continually strive to be industry leaders while disrupting the status quo in customer service, education, and innovation.  At Maverick Beverage Company of Florida, we are big enough to execute and small enough to care.  
Maverick Beverage Company of Illinois, established in 2002 as Maverick Wine Company, offers unmatched service and thoughtfully represents an inclusive portfolio of wines, spirits, sake, and more. Our hospitality-driven approach to business has earned consequential market share in the Chicagoland area and beyond.  Our company continues to value our employees, the relationship between buyer and seller, and the vision of our winery and distillery partners.
Maverick Beverage Company of Minnesota is a full service beverage alcohol distribution company working to build the premiere fine wine, saké, cider and craft spirit portfolio in the state. While our size allows us to be nimble and create a dynamic and interesting portfolio, our commitment to service and professionalism defines how we go to market. We strive to create an environment that is at the same time classic, progressive and inclusive for our employees, customers and our suppliers.
Victory Wine Group was established in 2015 as an innovative solution for wineries and distillers in Texas.  In January 2023, Victory Wine Group became Maverick Beverage Company of Texas.  We are part of Maverick Beverage Company, a collective group of distributors operating in Arizona, Colorado, Florida, Illinois, and Minnesota.  As an importer and distributor of fine wines and craft spirits based in Texas, we represent a high-quality, diversified collection of wines and spirits from around the world, many of which are family-owned and operated.